Big data analytics-enabled dynamic capabilities and firm performance : examining the roles of marketing ambidexterity and environmental dynamism
Munazza Saeed, Zafer Adiguzel, Imran Shafique, Masood Nawaz Kalyar and Denisa Bogdana Abrudan
| Year of publication: |
2023
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|---|---|
| Authors: | Saeed, Munazza ; Adiguzel, Zafer ; Shafique, Imran ; Kalyar, Masood Nawaz ; Abrudan, Denisa Bogdana |
| Subject: | Big data analytics | Dynamic capabilities | Marketing exploitation | Marketing exploration | PLS-SEM | Dynamische Kompetenzen | Unternehmenserfolg | Firm performance | Big Data | Big data | Organisationale Ambidextrie | Ambidextrous organization | Marketing | Wettbewerbsvorteil | Competitive advantage | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BPMJ-01-2023-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291681