Big data and firm marketing performance : findings from knowledge-based view
Shivam Gupta, Théo Justy, Shampy Kamboj, Ajay Kumar, Eivind Kristoffersen
| Year of publication: |
2021
|
|---|---|
| Authors: | Gupta, Shivam ; Justy, Théo ; Kamboj, Shampy ; Kumar, Ajay ; Kristoffersen, Eivind |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 171.2021, p. 1-15
|
| Subject: | Big data analytics | Artificial intelligence | Knowledge-based view | Marketing performance | Big Data | Big data | Künstliche Intelligenz | Wissensmanagement | Knowledge management | Unternehmenserfolg | Firm performance | Marketing | Data Mining | Data mining | Expertensystem | Expert system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.120986 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012814257