Big data based decision making for the selection of celebrity advertising model : a Korean case
Year of publication: |
June 2018
|
---|---|
Authors: | Woo, Mina ; Kim, Jinwha ; Lim, Gyoo Gun |
Published in: |
International journal of operations and quantitative management : IJOQM. - Houston, Tex. : INFOMS, ISSN 1082-1910, ZDB-ID 1290624-4. - Vol. 24.2018, 2, p. 153-172
|
Subject: | Big Data | Celebrity Advertisement | Match-Up Hypothesis Theory | Image Suitability | Advertisement Model | Brasilien | Brazil | Werbung | Advertising | Big data | Celebrity-Werbung | Celebrity endorsement | Management-Informationssystem | Management information system | Werbewirkung | Advertising effects | Data Mining | Data mining |
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