Bildungsmarketing
Michael Bernecker
| Year of publication: |
2009
|
|---|---|
| Authors: | Bernecker, Michael |
| Published in: |
Handlungsfelder des Bildungsmanagements : ein Handbuch. - Münster : Waxmann, ISBN 3-8309-2223-X. - 2009, p. 183-219
|
| Subject: | Dienstleistungsmarketing | Services marketing | Bildungseinrichtung | Educational institution | Marketingmanagement | Marketing management | Controlling | Management control |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014563636