Billions of impoverished people deserve to be better served : a call to action for the service research community

Raymond P P. Fisk (Department of Marketing, Texas State University, San Marcos, Texas, USA), Laurel Anderson (W.P. Carey School of Business, Arizona State University, Tempe, Arizona, USA), David E. Bowen (Thunderbird School of Global Management, Arizona State University, Glendale, Arizona, USA), Thorsten Gruber (Centre for Service Management, School of Business and Economics, Loughborough University, Loughborough, UK), Amy Ostrom (W.P. Carey School of Business, Arizona State University, Tempe, Arizona, USA), Lia Patrício (INESC TEC, Faculty of Engineering, University of Porto, Porto, Portugal), Javier Reynoso (EGADE Business School, Monterrey Institute of Technology (ITESM), Monterrey, Mexico) and Roberta Sebastiani (Department of Economics, Università Cattolica del Sacro Cuore, Milan, Italy)