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Produktdifferenzierung, Webung und Wettbewebr : Der Zigarettenmarkt der Bundesrepublik Deutschland
Berg, Hartmut, (1985)
On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel, (1982)
Pro und Contra : Zigarettenwerbung ; Werbewirkungsforschung/Werbefreiheit
Müller, Stefan, (1983)
Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Leeflang, Peter S. H., (1986)
Effects of tobacco advertising on tobacco consumption
Leeflang, Peter S. H., (1995)
Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H., (1980)