Bio‐immune systems analogy for effective managerial decision making in conflicting environment

Purpose – The purpose of this paper is to investigate the analogy of the human immune system with the economic auction theory. Design/methodology/approach – The paper develops an analogy of bio‐immune system with competitive bidding in auction, then develops a model of the situation and discusses its managerial implications. Findings – The human immune system can be benchmarked to model decision making under competitive environment, such as biddings in auctions and obtains gainful insights. Practical implications – Various engineering, management, social science, and defense and security‐related applications of the model are suggested. Originality/value – The paper presents a novel and innovative model with tremendous potential for varied applications.