Biomorphic visual identity of a brand and its effects : a holistic perspective
V.U. Vinitha, Deepak S. Kumar, Keyoor Purani
| Year of publication: |
2021
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|---|---|
| Authors: | Vinitha, V.U. ; Kumar, Deepak S. ; Purani, Keyoor |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 3, p. 272-290
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| Subject: | Biomorphism | Visual identity | Biomorphic visual identity | Holistic designs | Gestalt principle | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Visualisierung | Visualization | Holismus | Holistic approach | Wahrnehmung | Perception | Unternehmenskultur | Corporate culture | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00222-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012550275