Black Friday shopping behaviour among generation y consumers in Botswana : an application of the stimulus-organism-response theory
Olumide Jaiyeoba, Tendai Douglas Svotwa & Charles Makanyeza
| Year of publication: |
2020
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|---|---|
| Authors: | Jaiyeoba, Olumide Olasimbo ; Svotwa, Tendai Douglas ; Makanyeza, Charles |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 15.2020, 4, p. 45-69
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| Subject: | Black Friday | Customer Loyalty | Customer Value | Generation Y Customers | Social Convenience | Social Influence | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Botsuana | Botswana | Schwarze Menschen | Black people | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2020/v15n4a3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669741