Blending Cobrand Personalities: An Examination of the Complex Self
| Year of publication: |
2007
|
|---|---|
| Authors: | Monga, Alokparna Basu ; Lau-Gesk, Loraine |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 389-400
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