Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Paul Bottomley and Agnes Nairn
| Year of publication: |
2007
|
|---|---|
| Authors: | Bottomley, Paul ; Nairn, Agnès |
| Published in: |
Fundamentals of marketing research ; Vol. 5. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 184-198
|
| Subject: | Marktforschung | Market research | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541204