Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi, Hamendra Kumar Dangi
| Year of publication: |
2018
|
|---|---|
| Authors: | Rashmi ; Dangi, Hamendra Kumar |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 16.2018, 2, p. 170-205
|
| Subject: | store brand | blind test | retailer brand equity | RBE | retailing | brand preference | manufacturer brand | sugar | mango drink | breakfast cereal | detergent | Markenführung | Brand management | Handelsmarke | Store brand | Markenimage | Brand image | Markenartikel | Brand | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011933473