Blockchain and the transformation of customer co-creation
Sunil Erevelles, Kriti Bordia, Brian Whelan, Julia R. Canter and Elise Guimont-Blackburn
| Year of publication: |
2022
|
|---|---|
| Authors: | Erevelles, Sunil ; Bordia, Kriti ; Whelan, Brian ; Canter, Julia R. ; Guimont-Blackburn, Elise |
| Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 14.2022, 2, p. 88-107
|
| Subject: | Innovation | Trust | Blockchain | Kundenintegration | Customer integration | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-03-2021-0085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013288087