Blockchain technology and consumers' organic food consumption : a moderated mediation model of blockchain-based trust and perceived blockchain-related information transparency
Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Tung Dao Thanh and Nhat Minh Tran
Year of publication: |
2025
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Authors: | Duong Cong Doanh ; Thanh Hieu Nguyen ; Ngo Thi Viet Nga ; Tung Dao Thanh ; Tran Nhat Minh |
Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 19.2025, 1, p. 54-78
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Subject: | Blockchain-based trust | Blockchain-enabled traceability | Organic food purchase intention | Perceived blockchain-related information transparency | Stimulus-organism-response theory | Bio-Lebensmittel | Organic food | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Blockchain |
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