Blog, blogger, and the firm : can negative employee posts lead to positive outcomes?
Year of publication: |
2012
|
---|---|
Authors: | Aggarwala, Rohit T. ; Gopal, Ram ; Sankaranarayanan, Ramesh ; Singh, Param Vir |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 2, p. 306-322
|
Subject: | Arbeitskräfte | Workforce | Web 2.0-Technologien | Web 2.0 technologies | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Mediennutzung | Media usage | Nichtlineare Regression | Nonlinear regression |
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