BLOG MARKETING – A RELEVENT INSTRUMENT OF THE MARKETING POLICY

The number of internet users is continuously expanding, and the number of people with apersonal blog is rising in a vertiginous rate from one year to the next. In this context, the BlogMarketing is starting to play an important part within the marketing strategies ofcompanies/organizations/persons. Different aspects of the personal blog are becoming definingelements of the image we are trying to project in the blogosphere. Promotion through the WorldWide Web and advertising through the blog are becoming essential elements of the development andattraction of the potential clients’ interest for products and services offers by a firm, by a non-profitorganization or by a person.