Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Mohammad Olfat, Melika Nasir, Sina Shokoohyar and Sajjad Shokouhyar
| Year of publication: |
2024
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| Authors: | Olfat, Mohammad ; Nasir, Melika ; Shokoohyar, Sina ; Shokouhyar, Sajjad |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 3, p. 390-415
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| Subject: | bloggers' credibility | Bloggers' interactive practices (BIPs) | followers' para-social interactions | followers' purchase intentions | influencer marketing | social cognitive theory | social learning theory | theory of reasoned action | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Glaubwürdigkeit | Credibility | Verbrauchereinstellung | Consumer attitudes | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2279771 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014513558