Blogging : a new play in your marketing game plan
Tanuja Singh; Liza Veron-Jackson; Joe Cullinane
| Year of publication: |
2008
|
|---|---|
| Authors: | Singh, Tanuja ; Veron-Jackson, Liza ; Cullinane, Joe |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 51.2008, 4, p. 281-292
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003746826