Blogging to drive business : create and maintain valuable customer connections
Eric Butow & Rebecca Bollwitt
| Year of publication: |
2010 ; 1. print.
|
|---|---|
| Authors: | Butow, Eric ; Bollwitt, Rebecca |
| Publisher: |
Indianapolis, Ind. : Que London : Pearson Education [distributor] |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Web 2.0-Technologien | Web 2.0 technologies |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 179 S. Ill. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Erscheint: 01. Januar 2010 |
| ISBN: | 0-7897-4256-X ; 978-0-7897-4256-8 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003888309