Blogs and their impact on purchase intention : a structural equation modelling approach
Anant Saxena
| Year of publication: |
Januar 2011
|
|---|---|
| Authors: | Saxena, Anant |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 15.2011, 1/2, p. 102-110
|
| Subject: | Blogs | Structural equation modeling | Confimatory factor analysis | Electronic products | Theory of reasoned action | Credibility | Purchase intention | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758459