Blurring the line between physical and digital environment : the impact of artificial intelligence on customers' relationship and customer experience
Rakibul Hasan, Scott Weaven and Park Thaichon
| Year of publication: |
2021
|
|---|---|
| Authors: | Hasan, Rakibul ; Weaven, Scott ; Thaichon, Park |
| Published in: |
Developing digital marketing : relationship perspectives. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-349-9. - 2021, p. 135-153
|
| Subject: | Artificial intelligence | AI | customer experience | relationship marketing | business management | technology | physical environment | digital environment | physical-digital space | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-348-220211008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586399