Blurring the lines : how social media managers transform business communication
Rosemarie Nowak, Christian Rudeloff, and Stefanie Pakura
| Year of publication: |
2021
|
|---|---|
| Authors: | Nowak, Rosemarie ; Rudeloff, Christian ; Pakura, Stefanie |
| Published in: |
Conference proceedings Trends in Business Communication 2020. - Wiesbaden : Springer Gabler, ISBN 978-3-658-33641-7. - 2021, p. 129-148
|
| Subject: | Brand Communications | Business Communication | Marketing Communications | Public Relations | Social Media Management | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Marketingmanagement | Marketing management | Markenführung | Brand management | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-33642-4_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662511