Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel
| Year of publication: |
2006
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|---|---|
| Authors: | Cattani, Kyle ; Gilland, Wendell ; Heese, Hans Sebastian ; Swaminathan, Jayashankar |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 11084601. - Vol. 15.2006, 1, p. 40-56
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