Book Notes - The Infinite Asset: Managing Brands to Build New Value

The infinite asset : managing brands to build new value

Hill, Sam, (2001)

TOOL KIT - See Your Brands Through Your Customers' Eyes - Your brands don't exist in isolation; they're influenced by those of many other companies. But conventional brand maps ignore the complex relationships among brands, giving a distorted view of the marketplace. Here's a new approach that will change the way you look at your brands.

Lederer, Chris, (2001)

The infinite asset : managing brands to build new value

Hill, Sam, (2001)