Book Review - What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
| Year of publication: |
2006
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|---|---|
| Authors: | Plummer, Joseph T. ; Briggs, Rex ; Stuart, Greg |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 46.2006, 4, p. 469-471
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