BOOK REVIEWS - Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
| Year of publication: |
1999
|
|---|---|
| Authors: | Lev, Benjamin ; Lilien, Gary ; Rangaswamy, Arvind |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 29.1999, 6, p. 133
|