BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing
Ramendra Singh, Apoorva Bharadwaj
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Singh, Ramendra ; Bharadwaj, Apoorva |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 44.2017, 1, p. 69-82
|
| Subject: | Base of pyramid | Macromarketing | Literature review | Content analysis | Poverty | Poor consumers | Armut | Bibliometrie | Bibliometrics | Marketing | Marketingtheorie | Marketing theory | Marktforschung | Market research | Armutsbekämpfung | Poverty reduction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-016-0142-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011703067