Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Georgios Patsiaouras; James Fitchett; Michael Saren
| Year of publication: |
2014
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|---|---|
| Authors: | Patsiaouras, Georgios ; Fitchett, James ; Saren, Michael |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 1/2, p. 117-137
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| Subject: | anthropomorphism | advertising | technology | history | marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Kunst | Arts | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338662