Born global maturity : strategic aspects and performance consequences
Kalanit Efrat, Yoel Asseraf
| Year of publication: |
2024
|
|---|---|
| Authors: | Efrat, Kalanit ; Asseraf, Yoel |
| Published in: |
Management international review : MIR ; journal of international business. - Berlin : Springer, ISSN 1861-8901, ZDB-ID 2066711-5. - Vol. 64.2024, 2, p. 279-302
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| Subject: | Born global | Branding strategies | Innovation orientation | Intelligence generation | Maturity | Performance | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Strategisches Management | Strategic management | Innovation | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Innovationsmanagement | Innovation management | Hochtechnologie | High technology | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11575-024-00532-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123584