Boston Consulting Group II – A Business Portfolio Analysis Matrix

The continuous development and market introduction of new businesses can play an important role in the future performance of companies. The business portfolio analysis represents an analytical approach by means of which managers have the possibility to view the corporation as a set of strategic business units that must be managed in a profitable way. Also, by taking into account features specific to the area in which the company operates, by taking into account the competitive advantage and the modalities of earmarking financial resources thereof, the business portfolio analysis provides managers the opportunity to approach companies from a different point of view and to pay increased attention to all activities that need to be undertaken. The present paper aims at presenting from a conceptual standpoint the Boston Consulting Group II Matrix, its strategic consequences and the characteristic advantages and disadvantages. Moreover, the paper will emphasize the importance that the business portfolio analysis holds within a company.