Bots vs. humans : how schema congruity, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Chen Lou, Hyunjin Kang and Caleb H. Tse
| Year of publication: |
2022
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|---|---|
| Authors: | Lou, Chen ; Kang, Hyunjin ; Tse, Caleb H. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 4, p. 655-684
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| Subject: | AI | Brand communication | competence | interactivity | schema congruity | sympathy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Soziale Beziehungen | Social relations | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1951510 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209388