Bought to be rebuilt : how Indonesian bikers co-produce value through brand camouflage
Bilson Simamora
| Year of publication: |
2016
|
|---|---|
| Authors: | Simamora, Bilson |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 14.2016, 1, p. 465-485
|
| Subject: | Value co-creation | brand camouflage | objective camouflage | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Kundenintegration | Customer integration | Indonesien | Indonesia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547575