Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Alexander Chernev and David Gal
| Year of publication: |
2009
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|---|---|
| Authors: | Chernev, Alexander ; Gal, David |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2009, 1, p. 103-119
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893526