Bounded goodness : marketing implications of Drucker on corporate responsibility
N. Craig Smith
| Year of publication: |
2009
|
|---|---|
| Authors: | Smith, N. Craig |
| Published in: |
Mainstreaming corporate responsibility. - Chichester [u.a.] : John Wiley, ISBN 0-470-75394-3. - 2009, p. 364-381
|
| Subject: | Peter F. Drucker | Corporate Social Responsibility | Corporate social responsibility | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003855388