Brain's valuation networks and consumer neuroscience methods in the fuzzy front-end of the innovation process
Jyrki Suomala, Pekka Berg
| Year of publication: |
2024
|
|---|---|
| Authors: | Suomala, Jyrki ; Berg, Pekka |
| Published in: |
Biometrics and neuroscience research in business and management : advances and applications. - Berlin : De Gruyter, ISBN 978-3-11-070843-1. - 2024, p. 207-221
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| Subject: | Decision-making | neuroscience | desire network | neuroimaging | Neurovalue7 | innovation process | concept development | Neurowissenschaften | Neuroscience | Innovationsmanagement | Innovation management | Innovation | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Fuzzy-Set-Theorie | Fuzzy sets | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1515/9783110708509-011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014560379