Brand-Added Value: Theory and Empirical Research About the Value of Brands to Consumers
| Year of publication: |
1997
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|---|---|
| Authors: | Uhlmann-Maier, A. ; Saunders, J. ; Riezebos, Hendrik Jan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 14.1997, 1, p. 95-98
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