Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Lora Mitchell Harding and Mark T. Schenkel
| Year of publication: |
January-June 2017
|
|---|---|
| Authors: | Harding, Lora Mitchell ; Schenkel, Mark T. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 24.2017, 1/2, p. 51-72
|
| Subject: | access | advertising | brand attitude | brand personality | marketing channel | maximizing | mode of consumption | ownership | persuasion | possession | satisficing | sharing economy | United States | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | USA | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2017.1346981 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749105