Brand analysis in social network services : results from content analysis in twitter regarding the US smartphone market
Arash Hajikhani, Jari Porras and Helinä Melkas
| Year of publication: |
April 2017
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|---|---|
| Authors: | Hajikhani, Arash ; Porras, Jari ; Melkas, Helinä |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 14.2017, 2, p. 1740008-1-21
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| Subject: | Social network services | Twitter | sentiment analysis | crowd intelligence evaluation | brand presence | Social Web | Social web | Soziales Netzwerk | Social network | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219877017400089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011640007