BRAND ANALYSIS - Use intention: How consumer perception counts - How to make the link between brand perception and brand usage: An insight into how we can measure the connections and prove success.
| Year of publication: |
2005
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|---|---|
| Authors: | Okazaki, Shigeo ; Corcoran, Sean |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 3, p. 44-46
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