Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Mario Farsky, Oliver Schnittka, Henrik Sattler, Björn Höfer, Carina Lorth
| Year of publication: |
June 2017
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|---|---|
| Authors: | Farsky, Mario ; Schnittka, Oliver ; Sattler, Henrik ; Höfer, Björn ; Lorth, Carina |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 231-240
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| Subject: | Brand image measurement | Brand-anchored conjoint | Discrete choice experiment | Direct attribute rating | Diskrete Entscheidung | Discrete choice | Markenimage | Brand image | Experiment | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenartikel | Brand | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-016-9402-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675165