Brand architecture and brands portfolio : a clarification
Claude Chailan
| Year of publication: |
2009
|
|---|---|
| Authors: | Chailan, Claude |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 25092054. - Vol. 4.2009, 2, p. 173-184
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890618