Brand architecture in tourism branding : the way forward for India
R. Harish
| Year of publication: |
2010
|
|---|---|
| Authors: | Harish, R. |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 2.2010, 3, p. 153-165
|
| Subject: | Indien | India | Markenführung | Brand management | Markenimage | Brand image | Tourismus | Tourism | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008670024