Brand atlas : branding intelligence made visible
Alina Wheeler and Joel Katz
| Year of publication: |
2011
|
|---|---|
| Authors: | Wheeler, Alina ; Katz, Joel |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Brand name products--Pictorial works. | Brand name products--Marketing--Management. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 144 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-43342-3 ; 0-470-43342-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009005602