Brand attachment and agile marketing : responses to the (post-)pandemic context in the sports fashion context
Raissa Reis, André Paulo Catarino, Bruno Barbosa Sousa, Alexandra Malheiro, Vasco Santos
| Year of publication: |
2023
|
|---|---|
| Authors: | Reis, Raissa ; Catarino, André ; Sousa, Bruno ; Malheiro, Alexandra ; Santos, Vasco |
| Published in: |
Promoting organizational performance through 5G and agile marketing. - Hershey, PA : IGI Global, ISBN 978-1-6684-5523-4. - 2023, p. 42-54
|
| Subject: | Bekleidung | Clothing | Mode | Fashion | Markenartikel | Brand | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-5523-4.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474288