Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
C. Whan Park, Deborah J. MacInnis, Joseph Priester, Andreas B. Eisingerich, and Dawn Iacobucci
| Year of publication: |
2010
|
|---|---|
| Authors: | Park, C. Whan ; MacInnis, Deborah J. ; Priester, Joseph ; Eisingerich, Andreas B ; Iacobucci, Dawn |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 6, p. 1-17
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008702776