Brand attachment : constructs, consequences, and causes
C. Whan Park, Deborah J. MacInnis and Joseph Priester
| Year of publication: |
2006
|
|---|---|
| Authors: | Park, C. Whan ; MacInnis, Deborah J. ; Priester, Joseph |
| Publisher: |
Boston : Now |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Extent: | 40 S. graph. Darst. |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003639028