Brand breakout : how emerging market brands will go global
Nirmalya Kumar; Jan-Benedict E. M. Steenkamp
| Year of publication: |
2013
|
|---|---|
| Authors: | Kumar, Nirmalya ; Steenkamp, Jan-Benedict E. M. |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Schwellenländer | Emerging economies | Unternehmen | Markenpolitik | Internationales Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 256 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint: 01. Juni 2013 |
| ISBN: | 978-1-137-27661-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009753378