Brand building and communication : power strategies for the 21st century ; consortium benchmarking study ; best-practice report
APQC International Benchmarking Clearinghouse. [Ed.: Susan Elliot]
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Elliot, Susan (contributor) |
| Institutions: | American Productivity & Quality Center <Houston, Tex.> (contributor) |
| Publisher: |
Houston, Tex. : American Productivity & Quality Center |
| Extent: | 161 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-928593-12-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004555250