Brand-building : finding the touchpoints that count
Suzanne Hogan, Eric Almquist and Simon E. Glynn
| Year of publication: |
2009
|
|---|---|
| Authors: | Hogan, Suzanne ; Almquist, Eric ; Glynn, Simon E. |
| Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 140-149
|
| Subject: | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Return on Investment | Return on investment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785150