Brand choice as a probability process
Ronald E. Frank
| Year of publication: |
1962
|
|---|---|
| Authors: | Frank, Ronald E. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 35.1962, 1, p. 43-56
|
| Subject: | Risiko | Markenartikel | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002209568